Customer Avatar Guide

Customer Avatar Guide – How to write content to grow your authority in your niche

Want more authority? Learn how to write quality content and build your brand by using my customer avatar guide.

In today’s hyper competitive world, the online space is the new marketplace for leaders to Be Seen, Be Heard, and Be Noticed.

In fact, online is often the first touchpoint for those getting to know you!

But putting yourself out there and joining the conversation can often feel daunting and honestly, completely overwhelming at times!

You might be plagued with doubt: Who am I to teach others? Why would they want to listen to me? What on earth should I write about?!

And importantly: will others value my opinions, insight, and ideas?

All of these thoughts can feel overwhelming, and hold you back from making the first move to grow your authority, influence, and worth.

The very same thing happened when I wrote my first article!

I was so scared to publish it: I became so anxious and frustrated thinking about how people would perceive me. In fact, it sat in my draft folder for ages until I finally had the courage to publish it to my profile…

And what happened next was magical!

People I didn’t even know started to comment and engage with my thoughts!

It was both empowering and rewarding to know that what I had to say mattered to others! They had listened to what I said, had learnt something, and had even joined the  conversation by commenting and sharing.

And you know what? It felt really good!

What I learned from this was this: my overwhelm, anxiety and frustration was my own resistance to the challenge. I was my own worst enemy and I was getting in my own way.

I was focused on making excuses and focusing on why I shouldn’t write, instead of the feeling and pleasure of the outcome.

You may not feel like people are interested in what you have to say – but guess what? They are! Or, to be more specific, the right people are.

The secret is writing the right content for the right kind of people. You could be a great writer – but if you’re not talking to and making an impact on the people you want to reach, it may be falling on deaf ears.

However, writing great, compelling, and insightful content is a skill that can be learnt!

There are a few steps you need to take to recognise and unpack how you can create content online that really resonates with your target niche and helps them value your worth and value to your industry.

Today I am going to get you started with the most important: identifying your niche!

Don’t try to be everything to everyone!

If you’re trying to be all things to all people it’s difficult to make an impact and gain authority – especially in an already-oversaturated digital landscape.

When you “pick a lane”, so to speak, you can stand out, foster genuine connections, and share your message with the people who most need to hear it.

Each piece of content you procured needs to have a purpose, so ask yourself:

• Who am I writing this for? Have I identified the person who this article should ‘speak’ to?

• What are their pain points – and how can I connect with these?

• What do I want them to take away from this piece?

• How can I keep the conversation going?

So who is your audience?

The more you know about them, the more you can connect with them. Finding your niche will allow you to align your conversation with their pain points, their interests, and their goals.

And that will help you to connect with and convert more easily!

Download your Avatar Worksheet to identify your ideal target market and ensure you craft content that aligns with their pain points, goals, and beliefs!

Please enjoy!

To your success,

Suzie

PS:  I’d love you to connect with me on Instagram once you have set up your profile!