Suzie-Lightfoot-Woman-of-Confidence-Start-Here

Module 2

Module 2 –BUILD YOUR BRAND DNA

Overview & Objective

Module 2 is all about using the work you have unlocked in Model 1 (around your brand goals, vision, and positioning)  to build your brand’s DNA.

This is where we’ll work together to unlock your brand’s personality, passion, and purpose.

Your Objectives for This Module Are: 

  1. Define Your Brand Values and Beliefs
  2. Build Your Brand Voice: Thought Leadership 
  3. Identify Your Brand Superpowers and Unique Point of Difference 
  4. Craft Your Vision Statement 
  5. Write Your Pitch 
  6. Write Your Brand Back Story 
  7. Craft Your Unique Voice & Leadership Style
  8. PLUS – Start to Build Your Personal Brand ID Doc 

 

In this Module, I introduce you to my unique deep discovery process to unlock the power of your story to strengthen your brand.

So, a little ** high-performance alert right here …

This is the most intense part of your Brand Success Formula journey.  But also, the most rewarding! 

The following masterclasses will challenge your thinking and push you outside your comfort zone.

But that is what growth is all about!  So please don’t shy away from it!  Lean into it!

The lessons I will share, and the unique coaching process I will walk you through in Module 3 is super valuable!  It is a game-changer!

When you can clearly articulate your worth to the world, you will be a more confident, empowered, and inspiring female leader.

This module teaches you to communicate who you are and what you stand for to the world using my easy templates and worksheets to guide you every step-of-the way.

 At the end of this module, you will have all your key messages and communication assets in place!

Extra Coaching and Guidance:  If you’ve invested in the Executive or Influencer package to include a 60-minute 1-1 personal brand coaching session with me, this may be a great time to reach out to secure your booking for extra coaching and guidance here!>>

Don’t have a 1-1 coaching session included in your Course package? Don’t worry you can still upgrade to include a coaching session with me here>>  

Top Tip:  The first 2 masterclasses in this Module are the most critical for you to deeply connect to your personal brand and what really matters to you!  So, take your time!  This is a powerful process of discovery that walks you through your most significant life and career milestones.  I find that everyone is different in how long this process can take them.  

So be patient and give yourself as much freedom and time as you need to fully process all the key challenges and triumphs you have experienced to unlock your wisdom and help you unleash your full value.

So, are you ready?

Let’s do this!

Suzie

Mac: Option + Click to Download
PC: Right Click to Download

Download

 

 

[accessally_course_navigation prev_button='< Previous Lesson’ next_button=’Next Lesson >’]

Need Help and support?

If you need any further guidance and support during your Brand Success Formula Journey, I am here for you every step of the way! Feel free to email me at suzie@suzielightfoot.com for assistance. If you are having technical issues, please contact my team at admin@suzielightfoot.com. You may also reach us in our FB community Click here>>