7 Steps To Reboot Your Personal Brand Worksheet

How to Reboot Your Personal Brand + 7-Step Personal Brand Worksheet

June 30 is the perfect time to STOP, take a breath, re evaluate your professional and personal success to refresh, reboot and reconnect to your personal brand so you may power on with greater impact and power!  

…WHY?

Because your brand matters! And, maintaining it as a part of your ongoing plan for success will ensure it is remains of your biggest assets! Your End of Financial Year Personal Brand refresh is as imperative as assessing your financial goals and budgets and will help you:

• Refocus on your goals
• Build your brand equity
• Reassess what’s serving you and what’s not
• Update your professional and public profile
• Reconnect with what’s important to you
• Remain current and part of the bigger conversation
• Grow your influence and authority
• Make a plan!
• Create a confident leadership voice
• Stand out from your competitors

 

Whether you’re a small business, entrepreneur or employee of an organisation your personal brand adds value to your business, company or organisation that you work for. And it needs nurturing! So, don’t just focus on your financials, sit down and audit your personal brand to reconnect to what’s really important to you.

 

CONDUCT YOUR PERSONAL BRAND PERFORMANCE REVIEW…

If there are some areas that you have not even considered or need improving, commit to making those changes before June 30 using my 7-step End of Financial Year Personal Brand Check List. 

This is your opportunity to SHINE brighter!

In this video, I share my 7 steps to rebooting your personal brand this Financial Year! 

 

HERE’S THE BREAKDOWN

1. Review Your Personal Brand Position (PBP)
2. Reconnect with what’s important to you!
3. Build on your brand equity
4. Refresh your visual brand /image
5. Reflect on success and failures
6. Create new 12-month goals that are action-focused
7. Reboot platforms & Reconnect

 

You will get out of this what you put in. The people go all-in see huge

transformations, so join them. Make the most of it!

 

HOW TO REBOOT YOUR BRAND AND GET THE EDGE!

Are you ready to elevate your career to the next level?  Have you set bold new year resolutions?

Business and leadership goals way back in January that you are still no closer to achieving.

Are you working your butt off, only to feel you are still not attracting the opportunities or recognition you deserve and desire? 

If this sounds like you, then STOP…

and act now!  

Stop wishing wanting and dreaming and take control before another year is over.

June 30 is the perfect mid-year Milestone to reflect on your professional growth, leadership goals, and personal brand positioning

And move forward with greater focus, drive and confidence!

 

Hi, it’s Suzie Lightfoot here, founder of the Woman of Confidence and a personal brand coach and mentor

for professional women.

 

This video and worksheet offers you my behind the scenes blueprint

To help you check in with your career, business goals and personal brand positioning,

So you can to achieve the greater recognition,

Authority and influence you want in your life, and career. 

Rady to get started? 

Click on the link below, to download your  your worksheet 

So, the first step is to review your current Personal Brand Position 

And what’s really important to you.

 

When you are crystal clear on this you will live and lead at your full potential.  

And you will be in the right mindset to thrive!

Ask yourself.. What’s holding you back, what’s propelling your forward, what are your biggest frustrations,

what gives you joy, what’s working and what’s not personally, financially and professionally?  

 

And then, set your new intentions based on this discovery.

One thing that all successful people have is a clear intention.  

 

So, its important to also consider “what do I value?”, 

What do I want to be known for?” 

and What does success look like to me?” 

 

These are the big 3 questions you must regularly consider when making mindful decisions around your success choices.

 

I often tell my coaching clients, “be careful what you wish for, 

as you may get everything you want then to realise, it’s not what success looks like to you after all!  

 

So complete your personal brand fundamentals in part one of the worksheet, to unlock greater clarity around your values, vision and mission. 

So you can make the right success choices for you!

 

My mission is simple, I want to help as many professional women, business owners and female entrepreneurs as possible,

Just like you,

to find your voice and step into your confidence as a woman in business so you can better

be seen, be heard and be noticed …

for who you are and all that you bring to the table.

 

Once you get clear on your mission and greater purpose and can share it confidently with others you will start to attract amazing opportunities that serve you better.  

 

When you can do this, you will be living and leading from a place of absolute truth, integrity and authenticity!

 

You can also Take the brand strength test to consider my 9 key areas of your personal brand development to nurture and factor into your professional development plan for the next 12 months.  You will find the link in the worksheet.  

 

Ok, the next step is to use all this self-discovery to build on your brand equity.  

What does that mean?  

 

Well, your personal brand equity is the influence and impact you have on others and how they value it.  

It means different things to different people.  

If they value communication and relationships, then they will place higher value these skills and be looking for these attributes in people, they want to do business with.   

If they value innovation, creativity and thought leadership, then, of course, they will place greater worth on your ability to provide this for them. 

 

These become your signature superpowers!   

 

They are your unique brand value that distinguishes you from your others and ultimately helps you stand outfrom your competitors.   

Being aware of what your true brand value is and being able to leverage from it – is so important.   

 

So, June 30 is perfect timing to do two things:  

 1. Unlock what your superpowers really are  and how they set you apart from others your field.

and

2. Create strategies and opportunities to nurture your superpowers  such as self- development, education and coaching  – and identify ways ou may help others with your superpowers! 

 

So now you have done some deep thinking around your vision and what makes you unique.

Let’s look taking this greatness within and radiate this in your energy, image and presence by refreshing your visual brand and image.

 

Your image is important.

And should be a reflection of who you are, your personality, and your professional goals.

 When you can do this – you have a killer combination!

Whether you like it, you are a walking logo for your brand.

And as human beings we are visual.

As human beings, we are hard-wired to connecting with faces, voices and body language. 

 

 So, having a current image, presence and professional persona is paramount  to building trust, recognition and familiarity with your audience, colleagues, clients and just everyone you meet.   

And today- everything online is very image-based.

So it’s important for you to have a current professional profile picture and image that truly reflects your personality, what you look like TODAY, your professional goals and leaves the right lasting impression.

 

And if you are dressing the way that makes you feel truly empowered, you will radiate confidence, energy and presence!

 

The worksheet will help you align your professional goals, personality and wardrobe to help you refresh your Leadership style.

 

Now, the final 2 steps will help you set goals and condition yourself for success.

 

Use the worksheet to consider your key successes or failures over the past 12 months.

Identify the lessons you learned and how can you now apply these insights moving forward to set new goals.  

 

All successful people use their success and their failures to condition themselves for greater success.

When you can condition yourself for success, You will thrive.  

You will become resilient and way more Confident.

 

Goal setting gives you focus and enables you to measure your success.  

But, breaking down your vision into bite-sized weekly or monthly goals you can ACTION, helps you achieve more consistent measurable RESULTS … 

and you will start to feel ‘successful’

 

And with that comes greater motivation and confidence to reach higher! 

 

When you commit to making deliberate leadership goals and strategies you will become more empowered and inspired to shape your  own success. 

 

The final part of your mid-year personal brand reboot – is to Refresh your online platforms & Reconnect others to your brand.

 

June 30 means people and businesses are making strategic business and hiring decisions. 

  

 

They have new budgets, new visions and are searching to connect with people and businesses who align with this.  

So, when someone googles your name, what will they find?  Is your profile up to date?

Are you showcasing who you are truthfully and authentically? 

 

If you have completed steps 1- 6 in this checklist, you now have all the hard work, self-assessment, reflection and goals setting done.  

Now it’s time to get it out there and share it with the world!

 

Update your communications, your professional profile, image, bio, pitch To refresh your complete personal brand persona!  

 

So next time someone googles your name they see a true representation of who you are, what you stand for and your vision for your future.

 

Refreshing your brand online habitually means you will leverage and maximise from your full brand value and also shows people you are in touch and on the move!  

 

So, if you want to dive deeper right now, and become a more confident, empowered leader download my worksheet …

And let’s get started!