How To Get People To Love Your Image And Brand?

How To Get People To Love Your Image And Brand?

When people or businesses look for you, google your name, land on your website, or public profile, they are looking for one thing, connection.

They are looking for something more than just your products and services. They seek a (brand) experience, a connection, and a feeling—an emotional attachment to you, your business and your products or services.

A unique touch that attracts them to you draws them in and connects you to them so that they only have eyes for you.

Something that makes them feel comfortable, appreciated, and confident that you- and only you- can deliver what they genuinely need and understand their pain points…Intimately!

Something extra that engages them compels them to act and ultimately decide to choose you over your competitors’ profile, brand, products, or services.

Today, as top female executive your brand’s success is about much more than just your logo, experience, or expertise.

Building a memorable brand and presence is about forming an emotional connection with your customers and creating a powerful emotional and personalise component as a consultant to your image and brand.

Hi, I’m Suzie Lightfoot and I am excited to be talking to you today about something I am passionate about – how to create a brand and image that people can’t help but fall in love with.

Because as women – we are the leaders of the future – this is our time, right now to show up and shine! To be the leaders of choice and showcase who we are, what we stand for and what matters to us.

And to do that our personal brands are critical to making that happen.

Why, because your personal brand enables people to connect with you on a much more intimate level.

An emotional level.

Suzie

How To Get People To Love Your Image And Brand?

So, something that all female leaders need to do if you want to create a lasting and truly memorable personal brand, is to tap be able to connect on a more emotional level with our target audience. It is something that each and every one of us needs to do if you want to create a memorable and lasting brand and image that people will fall in love with – and in this video, I am going to tell you all about it.

Hi, I’m Suzie Lightfoot and I am excited to be talking to you today about something I am passionate about – how to create a brand and image that people can’t help but fall in love with.

Because as women – we are the leaders of the future – this is our time, right now to show up and shine! To be the leaders of choice and showcase who we are, what we stand for, and what matters to us.

And to do that our personal brands are critical to making that happen.

Why, because your personal brand enables people to connect with you on a much more intimate level. An emotional level.

Aghhh – when I say this – most female leaders can struggle with it because we think – the last thing I want is to appear emotional! –It means you must be a little bit more vulnerable to open yourself up to creating more intimate and personal connections and relationships.

So, we can hold ourselves back from doing this for fear of being seen as weak or over-emotional leaders.

So many female leads try to copy other people’s brands or leadership style to living up to other people’s expectations of who they should be as a leader. But they always get stuck, or eventually lose their spark and confidence.

Because, It’s not a great place to be leading from – as you always looking over your shoulder wondering is what I am doing is right – should I be doing more, or am I enough. And this undermines you and your brand.

And I know what that feels like – but if you want to get cut-through and build a personal people will fall in love with, you must do 2 things:

The first thing is I want you to answer this…what truly matters to you?

What do you stand for and what do you value?

When you can tap in, tune in and turn up every day speaking your truth, start listening to your intuition and living and leading in alignment with your values and vision – you will connect and communicate more authentically, passionately, and convincingly.

Your energy will shift, you will start to feel more comfortable, confident, and empowered as a leader – and something magical will start to happen – you will start attracting the right people and opportunities to you and your business. And you will start to have a more positive impact and influence on the people around you.

Honesty, it is so empowering to work with people who share common values and visions. People that love what you stand for, how you make them feel, and what you ultimately deliver. Connection.

And they will love you for it.

For me, if ever I feel stuck or unsure about decisions and choices I want to make – I always go back to what my values are, what my vision is, and how I ultimately want to serve my clients, and how I want to make them feel.

Which brings me to the second part of building a brand and image that people will fall in love with.

And that is to invest in the emotional wellbeing of the people you serve.

What do they care about? What are their frustrations? What makes them happy? What do they value? What are these challenges?

Most people don’t know the answers to these questions – but you need to know it with clarity if you want to build a lasting and truly memorable brand and image – one that people will recognise, love, and deeply value…

If people can feel the benefits of working with you – they will remember and be loyal to your forever.

And I’m talking about every aspect of your personal brand. The way you communicate, the way you serve, the way you walk into the room, the energy you project, the way you can tune into the way they are feeling. All these things will help you connect on a much deeper level.

People and businesses want to trust that you understand them, feel their pain, identify with their frustrations, and not only support them with excellent services and expertise but you can also offer them emotional relief to their problems. The x-factor!

They want to choose people and brands to do business with that make them feel happier, relieved, motivated, inspired, secure, or safe – whatever it is for them.

So how do you do this though?

For me – I found I connected best with my clients and other female leaders by sharing my own story and challenges. BY letting them know I understand what it feels like to be stuck where you are, and how you can feel so much better, to regain your confidence, and step out to reclaim your life and career and be the leader you want to be.

That you can absolutely build a highly profitable brand through my programs – but more than that it will change your life! Nothing can make you feel more empowered than being free to live and lead the life and career you want!

The truth is – the more you can freely share your experiences, lessons, and truths with others– the deeper you will connect with them on an emotional level.

And that is the most effective way to build a brand people will love.