How To Build A Brand And Image That’s Undeniably You?

Want To Build A Brand And Image That’s Undeniably You? Ask 3 Magical Questions!

Today more than ever before, as women in business we must think about how we can best position ourselves as female leaders in our industries so we can better stand out and be recognised for who we are and all that we bring to the table.

 

And one thing that we can struggle with as professional women is how to do this in an authentic way – so that we are comfortable putting ourselves out there and are being true to who we are and what we stand for – and not seen as being to salesy in our approach.

 

Before I started building my own personal brand and image, I used to wonder how should I represent myself to others and what will they think of me if when I start to put myself out there? Will I be good enough, do I have enough to offer? 

 

In fact, I started to really over complicate things by asking myself the wrong questions.  

 

Because what happens really often is that as professional women, business owners or entrepreneurs is that we have these amazing life and career goals – but we start to question whether or not we can do it if we have the confidence to put ourselves out there or even if we have enough experience or expertise? And in the end, we just end up talking ourselves out of doing anything at all.

 

And instead, we remain in the shadows too afraid to start to build our personal brands and public profiles I a much more meaningful and impactful way. 

 

If this sounds familiar, then this episode is for you.

 

I want to share with you:

 

• The biggest thing that stops you from building an authentic personal brand and image
• The most important thing we all need to do to bring our brand to life
• How to get out of your own way, so you can stand up and stand out as the leader you want to be.

 

I hope this episode gives you the confidence you need to unlock your strengths, passions, and gifts you have as a woman in leadership to step out of the shadows to build a thriving brand and business – because I know how much success you can achieve if you do!

 

So if you’re ready to take the first step you need to elevate your career or business to the next level as a business owner, top female executive, or female entrepreneur, then let’s get you started! 

 

 

Suzie

So as female executives, business owners, or female entrepreneurs one thing every single one of us needs to do to really elevate our careers to the next level and achieve the greater success we dream of is to build an authentic personal brand and image that is a true reflection of who you are and all that you bring to the table. So that you can step out of the shadows to be the leader you want to be.

 

And I am going to tell you all about it so stay tuned!

 

Hi, its’ Suzie Lightfoot here, the founder of Woman of Confidence and international coach and mentor for professional women and I am excited to be talking to you today about one of the most important things you need to do when first starting out to build your personal brand and grow your leadership status within your niche market or industry.

 

As a woman in business today, there has never been a better time for you to step up as a female leader. Because as women we have more opportunities than ever to get seats on boards, lead businesses and organisations and position ourselves as more empowered and influential female leaders in our industries.

 

So if you have goals and dreams to elevate your career or business to the next level then part of creating the success that you want, is to start to build a powerful personal brand image and presence that sets you apart from others and empowers you to step up with greater confidence to as the leader of choice in your industry.

 

But one thing that you may be struggling with is how to do this in an authentic way – so that you are comfortable putting yourself out there and are being true to who you are and what you stand for – and not seen as being to salesy in our approach but rather being seen as authentic and genuine.

 

Before I started building my own personal brand and image, I used to wonder how should I represent myself to others and what will they think of me if when I start to put myself out there? Will I be good enough, do I have enough to offer?

 

In fact, I started to really over complicate things by asking myself the wrong questions.

 

Because what happens really often is that as professional women, business owners or entrepreneurs is that we have these amazing life and career goals – but we start to question whether or not we can do it if we have the confidence to put ourselves out there or even if we have enough experience or expertise compared to others influencers or leader in our industry?

 

We start to compare ourselves to others and in the end, we just can just get paralyzed with fear and uncertainty and end up talking ourselves out of doing anything at all.

 

And if you feel this way too, you’re not alone as it is the number one reason why so many professional women like you, don’t manage to build a high-performance brand, public profile, and commercial identities.

 

Instead of stepping up to take on the challenge you make the choice to remain in the shadows being too afraid to start the process of building a personal brand and public profile in a much more meaningful and impactful way.

I have coached hundreds of talented, passionate, and visionary professional women who feel this way. And if you feel this way too, the thing to remember is, that by second-guessing yourself, you are in fact manifesting your own resistance to achieving the success you want.

 

So, I’ve found the simplest way to overcome this, to get out of your own way and bring your personal brand to life is to ask yourself 3 simple yet transformational questions.

 

“Who is ‘Brand YOU’ and what do you want to be known for?

 

Now if you’re like most people I know – you haven’t ever asked yourself this simple question. Or if you have probably answered it without fully understanding the complexity of it.

 

But it is hands down the most important question for you to consider before starting to build your brand.

 

To answer this question, you must consider things like – do you want to be known as inspiring, motivating, compassionate, or empowering?

 

Do you want to know as a doer, a risk-taker, a vision maker, an influence, a change maker, or a master communicator?

 

Understanding how you want to be remembered and recognised as a female leader will give you a much clearer direction, focus, and purpose around building a meaningful brand and image – so you can create the career and life that you really want.

 

The second question that will help you bring your personal brand to life is

What are your unique gifts to others, or your superpowers?

 

So – did you know you have your own superpowers! Yes, you do!

 

You have a value vault of unique strengths that set you apart from others. But what happens is most people find it easier to identify our weaknesses!

 

It’s important to identify both so you can upskill or improve your weakness – and learn how to amplify your Strengths!

 

This is so critical to developing your bench-mark personal brand strengths as they are what will set you apart from the crowd and help you celebrate what makes you special and unique in your market.

 

The final question to ask yourself to help you bring your personal brand to life is…

 

What do you have to say that is of value to others?

 

This is the question that I love the most – as it will help you to step in your confidence to own your voice as a more empowered female leader. I have witnessed so many professional women, raise the roof on their lives and careers, by simply recognising the value they have to share with others through their own stories and journeys.

Don’t be silenced by fear of not feeling like you have any worthwhile to say.

 

Because unlocking the full value of your insights, ideas and thoughts will help you recognise your full value, own it, and celebrate your voice as an influencer and authority in your industry.

 

Answering these questions is the first critical step and the most significant for you if you want to build a brand that will feel natural, authentic, and comfortable to you and those around you.

 

It is the key to stepping into your confidence as a more empowered leader and building a successful personal brand and business.

 

This initial brand discovery process feels a bit like sitting in a room full of mirrors with them all facing you!

 

I get that, but it is truly transformative. And your brand transformation pivots on your ability to commit to doing this deep, self-discovery, and foundational work for brand and leadership development.

 

It takes more time, more effort, and a lot of soul searching, but the result is a personal brand, image, and voice that is undeniably YOU!

 

One that is lasting, memorable, and that no one can replicate.

 

So now, are you ready to get started on building a brand new you?

 

I hope I have inspired you to get started on your own journey to building a wildly successful personal brand.

 

And remember, Greater Success is within your reach and you can be the leader you want to be!

 

And I am here to show you the way!

 

Together we can do it!