Module 2

Build Your Brand Backstory

Your Objectives for This Masterclass:

1. Watch Video 
2. Download Your “Build Your Brand Backstory” Workbook And Choose A Backstory Storyline 
3. Summarise Your Milestone Work From Masterclasses 2 And 3 To Crafty Your Personal Brand Backstory  

In this masterclass, we will maximise and leverage the milestone work we uncovered in masterclass 1 and 2 in this Module.

Today, your brand’s success is about much more than just your experience or expertise – it’s about forming an emotional connection with your audience, clients or customers. It will add a personalised component to your brand.

One of the best ways to do this is to share your story to help others connect more deeply with you.  

The good news is you have already done all the hard work! But to make it easier for you to write your brand’s backstory, you can choose one of my 6 basic storylines as a guideline for you to shape your backstory.

Don’t worry – you don’t have to be a journalist or copywriter, just speak from the heart and have your milestone work close by for reference and alignment to your values, vision and core messages.

To your success,

Suzie